The Calm™
Crisis Communications & Rapid Response
From everyday issues to full-scale crises, we’re your communications partner. On call. On demand.
Handling issues without experienced communications support can lead to missteps, confusion, and risk. Without a clear plan and trusted guidance, organizations may face challenges such as:
Inconsistent or unclear messaging
Delayed responses that allow issues to escalate
Internal misalignment across leadership or teams
Reputational impact from well-intended but poorly timed communications
You don’t have to manage these moments on your own. SMJ provides experienced communications guidance and on-call support to help organizations navigate issues thoughtfully and respond with confidence.
There can be a calm without a storm. We help you navigate pivotal moments at any time.
What You Can Expect
The Calm™ is designed for organizations and leadership teams navigating complexity, visibility, and risk—big or small.
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Manage issues with reputational, operational, or public-facing impact
Want experienced communications guidance for everyday incidents and larger crises
Value preparation, perspective, and steady partnership
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Prepare for crises before they arise
Navigate issues in real time, clearly and consistently
Align leadership, teams, and messaging in real time
Reduce risk through thoughtful communication
Maintain trust with key stakeholders
How we begin working together
Working with us is straightforward and flexible:
Discovery Call & Alignment: We start by understanding your organization, communications environment, and areas of risk, so our support is grounded in your context.
Preparation & Planning: We offer planning support, message frameworks, templates, training, and tabletop exercises to help teams feel prepared before issues arise.
On-Call Support: When issues arise, we’re a call away—day or night. We provide real-time guidance and communications support to help leaders navigate decisions and responses.
Follow-Up & Reflection: After the moment passes, we help assess what worked, refine approaches, and prepare for what’s next.
The Calm Services
On-Call Crisis & Incident Support
Real-time communications guidance when issues arise—supporting leaders with clear counsel, drafting, and coordination as situations unfold, even after business hours.
Crisis Readiness Sessions
Structured sessions that clarify roles, escalation paths, and communications response so teams are prepared before issues arise.
Messaging, Drafting & Templates
Development of internal and external communications, along with customizable templates and tools that support consistent, timely responses.
Services can be engaged individually or combined into a comprehensive, on-call support package.
Trainings & Tabletop Exercises
Facilitated trainings and scenario-based tabletop exercises designed to enhance alignment and decision-making before issues escalate.
Who We Are
The Calm™ Crisis Communications & Rapid Response is delivered in partnership between SMJ Communications and EnJoy Communications.
This offering is led by EnJoy Communications, a strategic communications consultancy specializing in crisis response, incident management, and stakeholder communications, and made available through SMJ’s trusted platform and relationships.
Together, we support organizations with steady guidance, clear communications, and experienced leadership through everyday issues and full-scale crises.
Experience That Grounds the Work
Across EnJoy and SMJ, our teams bring experience supporting:
Schools, districts, and education organizations
Nonprofits and mission-driven institutions
Public-facing organizations navigating reputational risk
Our collective decades of work in rapid response span everyday incidents, sensitive personnel matters, community-facing issues, and high-visibility crises with a focus on alignment, clarity, and trust.
Together, we provide steady, on-call communications support for organizations navigating everyday issues and full-scale crises.
